BRAND DNA

1. POSITIONING
 Kuwait’s largest and most passionate resource for green living, waste management & recycling solutions.
  
2. PURPOSE
To transform every building in Kuwait green with zero waste by protecting the environment and preserves its resources by empowering communities to reduce, reuse, and recycle.
  
3. MISSION
  • To help communities to understand & appreciate the value of green living and it’s effect on future generations.
  • To restore, protect and enhance the environment, to ensure public health, environmental quality and economic vitality.
  • To inspire and challenge communities to achieve the highest waste reduction, recycling, and reuse goals through innovative & efficient programs that improve economic vitality and environmental sustainability.
 
4. COMPOSITION
At [MRC] we highly believe that only by moving aggressively toward more closely converged operations we can shift our resources from low-value operations to high-value innovation - and fulfil the relentlessly escalating demands of the recycling industry.
  
5. CULTURE
Today we are 1 team, wholly focused on restoring & protecting the environment. We share an open flow of ideas, skills, people & information.
We value the opportunity to serve our industry as well as our community.
 
6. Brand Values
 
Integrity 
  • We act in an ethical, honest, and professional manner.
  • We provide the highest degree of administrative and fiscal responsibility.
  • We lead by example.
  • We set realistic goals and achieve them.
 
Efficiency
  • We are aware of the ever-changing needs of our customers and are focused on developing our business to meet the needs of the future. we embrace and drive change.
  • We continually evaluate the quality of our programs and services to ensure their efficiency and effectiveness.
  • We create a work environment that values diversity, effective communication, and idea sharing.
  • We encourage, appreciate, and reward excellence.
 
Leadership
  • We make insightful recommendations that promote positive change.
  • We value innovative policies and practices that promote sustainable communities.
  • We explore new techniques to address the waste and material streams.
  • We adapt to meet new challenges.